I don’t like living in the past, but I find myself revisiting it quite often; not always by choice.

Recently I was cleaning up some web profile data, and I came across a Google Analytics report from a business I used to own.  Eventually, I completely scraped it.  I had raised it to a peak level on my own, and invited a partner group that provided a contract to take it to the next level and beyond.  After they had completed it, it was a Ferrari without an engine.  It looked nice and polished on the outside, but core features were broken and missing.

The stats fell.  Important areas of the site were neglected.  Time passed.  They tired.  And before I knew it, they were handing me a bill for work that was never completed.  Today, I am still paying off debt for this failed venture.  Being an entrepreneur is exciting, but not without risk.

The image here shows, the site bringing in nearly 10k visits a day.  Yes, the bounce rate is high, and yes the average time on the site is low.  But that still left plenty of qualified traffic that accomplished important goals of the site.

Goodbye, my project of the past.  It was a good run.

musicforte - analytics